OTT trends – chances and strategies for 2024

“In the last decade, we’ve seen the digitization of baby boomers. Daily mobile time has increased 2.8x since 2013, while time on social has increased +68%. Businesses can now confidently evolve their marketing strategy toward older target audiences too.”
That’s only one (from many) insight from our article about OTT trends for 2024. If you are curious about what chances and strategies are shaping the future of OTT read more!

Read More

Insys Video Technologies Achieves AWS Well-Architected Partner Status

Insys Video Technologies, a global OTT solution provider and AWS Advanced Tier Services Partner announced it has achieved Amazon Web Services (AWS) Well-Architected Partner status. AWS recognizes the experts at Insys VT as qualified to architect AWS cloud environments to the highest standards. They build a secure and responsive environment, designed to grow and accommodate changes in design, applications, and workloads.

Read More

Content recommendations on OTT platforms – analytics and Machine Learning

Over-the-top (OTT) platforms offer tons of content right at our fingertips, yet an ever-expanding library of movies, TV shows, and documentaries do not seem to be enough.The watching suggestions sometimes look generic and dull. How can we change this and engage the users?

Personalized recommendations are a key word here.

Read More