Over-the-top (OTT) platforms offer tons of content right at our fingertips, yet an ever-expanding library of movies, TV shows, and documentaries do not seem to be enough.The watching suggestions sometimes look generic and dull. How can we change this and engage the users?
Personalized recommendations are a key word here.
The rise of short-form video content on OTT platforms is a trend that is likely to continue in the coming years. As viewers continue to consume more video content on the go and social media platforms continue to gain popularity, short-form videos are becoming an increasingly important part of the online video landscape.
OTT platforms offer businesses a powerful tool to reach new markets and connect with potential customers. By leveraging the platform's data, customization capabilities, and partnerships, entrepreneurs can create targeted and effective marketing strategies that drive growth and success
The OTT market continues to grow, with more and more video content creators who are ready to turn their video content into profits! The development of technology and new functionalities make it possible to monetize different types of video content: video-on-demand, live events, and TV channels.
OTT technology allows users to watch their favorite video content with a simple Internet connection and the device of their choice at any time. For users, this is an opportunity to have more control over the content they watch and provides an incredible convenience that, once experienced, will never be forgotten!
The quality of the product combined with the marketing strategy helped Netflix gain 37% of Internet users worldwide. Read our article and find out 5 marketing tips that will help you create strong relations with your audience.
In 2021, Insys Video Technologies contributed to the implementation of several platforms for clients operating in completely different fields - proving that the opportunities offered by modern video technology are not limited to a single industry.