BeActiveTV

Customer: BeBio

About the customer

BeBio is a company founded by Ewa Chodakowska-Kavoukis and Lefteris Kavoukis, whose mission is to create products and services that holistically support the implementation of positive changes in life, through physical activity and a healthy lifestyle. BeBio sp. z o. o. Is the owner of the first fitness on-demand platform in Poland – BeActive TV, as well as the BeBio.pl online store with products co-created by Ewa Chodakowska – accessories for physical activity and products supporting health.

About the project

As pioneers within the OTT fitness market in Poland, BeActiveTV has experienced consistent growth since its launch in 2017. As the number of online users grew, BeActiveTV wanted to improve the platform and provide consumers with new, engaging ways to interact with the service. Upon careful analysis of customer feedback, BeActiveTV was determined to respond to users’ suggestions and requirements and began its search for a technological partner, who would be able to deliver desired results. The company needed a solution that offered an improved user experience but could also handle a high volume of traffic in a cloud-based environment.

 

Chosen solution

The new platform was based on the Insys Sport system, a white-label solution created with the needs of personal trainers, sports clubs, leagues, sports federations and companies, as well as national or international sports associations and sports broadcasters at its core. Insys Sport enabled BeActiveTV to launch the service quickly and cost-effectively while delivering a premium video content experience.