Benfica Play – new implementation of Insys Sport
Insys Video Technologies in a cooperation with GTC – Sistemas Digitais de Vídeo has implemented a new OTT platform, Benfica Play for the Sport Lisboa e Benfica football club, which is based on the Insys Sport solution. The club is the current Portuguese champion and the most successful team in the country.
It was important to us to provide our fans around the world access to exclusive VOD content that we produce. At Benfica Play, we convey emotions and tell stories in a way no one else has done in a whole football world – says Miguel Bento, CMO at SL Benfica.
Insys Video Technologies is responsible for platform implementation. The purchase of subscriptions by Benfica fans allows access to all video content using the dedicated Benfica Play portal and mobile applications for Android and iOS. Insys Sport is targeted at sports clubs and organizations as well as broadcasters with the sport transmission rights. The solution is characterized by a unique mechanism of content recommendation and promotion using dedicated lists and graphic or video banners – List of Lists™.
We are thrilled that we can expand our portfolio with such a brand as SL Benfica. It is a great distinction for us that we could implement Insys Sport solution for such a large and well-known football club. – says Ernest Kałaczyński, Area Sales Manager at Insys Video Technologies.